Headshots are a great way for your to visually express your professional self. As we’ve covered before, people often judge a potential employee, partner, supplier or business representative by their headshot. It’s no secret that individuals research online prior to committing to, well, anything. And while you know that you or your company have so much more to offer than a single image, it is that image that can be the determining factor for a call back, new business opportunity or successful sale. You can ensure that your headshots are an accurate representation of you by preparing for the professional photo shoot in advance. Follow the 5 “C’s” to create a successful headshot appointment.
Communicate- Work with your professional photographer to determine the goals of the shoot. If your goal is to have both formal and casual business photographs taken, to be used in different platforms (like LinkedIn, company bios and your digital CV website) make sure you bring a change of clothes and accessories that match with your objectives for the headshots. Discuss where you will use the shots, for what purpose and the story you’d like them to tell about you.
Clothing- Make sure the clothing is clean and wrinkle-free and pay attention to necklines and textures. Don’t underestimate the importance of a well-coordinated outfit- the bottoms and accessories are just as important as the tops. Layering is a great way to have multiple looks with just one outfit. Think jackets, scarfs, sweaters and vests.
Colors- Avoid big, bold patterns, which can be distracting and detract from your face. Also avoid whites or pastels, as these can make you seem washed out. Pick colors and clothing that match your personality and make you feel confident. This confidence will be captured in the headshots.
Complexion- Exfoliate and hydrate the day before your shoot. It will bring out a youthful glow to your skin. It is easy to get carried away trying to determine your best makeup for the day of your headshot appointment. Remember, you want these images to reflect you. Try to do your makeup as close to your daily look as possible or consult with a makeup artist prior to your appointment so he or she knows your daily routine. Bring a makeup bag with you for touchups during the appointment. And don’t get a haircut the day before your appointment.
Confidence- Capturing confidence makes your headshot more impactful. Get plenty of sleep the night before your headshot appointment and show up ready to show your best self. Psych yourself up for a great day, and don’t go in hungry or stressed. A professional photographer will help you to feel comfortable in front of the camera and will connect with you throughout the shoot to bring out your best self. Relax and enjoy the experience!
If you’d like to schedule a consultation about professional headshots, theatrical headshots or LinkedIn headshots, please contact us!