Posts with tag: "Business"
You Can’t Do It On Your Own: The Truth Behind Professional Headshots
Tuesday, May 29, 2018
You Can’t Do It On Your Own: The Truth Behind Professional Headshots

It may be unfortunate, but people DO judge a book by its cover. So, too, do they judge a potential employee, partner, supplier or business representative by their headshot. It’s no secret that individuals research online prior to committing to, well, anything. And while you know that you or your company have so much more to offer than a single image, it is that image that can be the determining factor for a call back, new business opportunity or successful sale.Your Phone Is Good- But Not That GoodLet me be clear- we are talking about a photo as a rendering of your best professional self. This is not a picture of you smiling in sunglasses from your most recent trip to the islands ...

Video Slays!: The Impact of Video as Part Of a Marketing Strategy
Tuesday, May 01, 2018
You Can’t Do It On Your Own: The Truth Behind Professional Headshots

Video Slays!: The Impact of Video as Part Of a Marketing StrategyIt’s hard to refute the significant impact video has had on personal, professional and product marketing in the past decade. With increased access to tools for creating, editing, posting and viewing videos, it seems that video has become the fastest growing segment of digital marketing. And it’s no wonder why- video provides a flexible way to share messaging, train others, illustrate benefits, create community in an easily digestible format that hits multiple senses; making it a more engaging and memorable.In fact, video is so impactful that James McQuivey, a digital marketing expert, estimates that 1 minute of ...