How To Prep For Your Photo Shoot
Monday, September 17, 2018
How To Prep For Your Photo Shoot

Headshots are a great way for your to visually express your professional self. As we’ve covered before, people often judge a potential employee, partner, supplier or business representative by their headshot. It’s no secret that individuals research online prior to committing to, well, anything. And while you know that you or your company have so much more to offer than a single image, it is that image that can be the determining factor for a call back, new business opportunity or successful sale. You can ensure that your headshots are an accurate representation of you by preparing for the professional photo shoot in advance. Follow the 5 “C’s” to create a ...

For an Actor, Backstory Makes All The Difference
Monday, August 20, 2018
How To Prep For Your Photo Shoot

An actor’s headshot portfolio is often the first impression they provide for a job opportunity or role. Whether we like it or not, sometimes we only get one shot to impress the casting director and get a call. The headshots must depict the depth and range of character the actor can cover, in a series of static images. The photograph must also capture the actor’s own essence- the unique piece of the individual that is brought into a role or scenario.Some Photographers May Not Understand How To Style The Actor HeadshotTo create the most effective story of character development for actors, the photographer must have an expertise in photography and composition, of course. But some ...

Need a Differentiator? Lighting Can Help Tell Your Story
Friday, July 06, 2018
How To Prep For Your Photo Shoot

The most impactful and dramatic portraits are never solely about the subject. Often drama, personality and vitality is created or illustrated with shadows and light; angles and perspective. A professional photographer must show adequate restraint and training when determining the type of lighting to use to create the desired effect- a story as unique to the subject as his/ her fingerprint.Lighting For Purposeful PhotographyOne of the first steps in determining the type of portrait lighting to use begins with a discussion about the intention for the photo shoots. i.e. Is the client looking for a professional headshot, an artistic glamour shot, a creative portfolio piece? Different lighting ...

You Can’t Do It On Your Own: The Truth Behind Professional Headshots
Tuesday, May 29, 2018
How To Prep For Your Photo Shoot

It may be unfortunate, but people DO judge a book by its cover. So, too, do they judge a potential employee, partner, supplier or business representative by their headshot. It’s no secret that individuals research online prior to committing to, well, anything. And while you know that you or your company have so much more to offer than a single image, it is that image that can be the determining factor for a call back, new business opportunity or successful sale.Your Phone Is Good- But Not That GoodLet me be clear- we are talking about a photo as a rendering of your best professional self. This is not a picture of you smiling in sunglasses from your most recent trip to the islands ...

Video Slays!: The Impact of Video as Part Of a Marketing Strategy
Tuesday, May 01, 2018
How To Prep For Your Photo Shoot

Video Slays!: The Impact of Video as Part Of a Marketing StrategyIt’s hard to refute the significant impact video has had on personal, professional and product marketing in the past decade. With increased access to tools for creating, editing, posting and viewing videos, it seems that video has become the fastest growing segment of digital marketing. And it’s no wonder why- video provides a flexible way to share messaging, train others, illustrate benefits, create community in an easily digestible format that hits multiple senses; making it a more engaging and memorable.In fact, video is so impactful that James McQuivey, a digital marketing expert, estimates that 1 minute of ...